To express humanity, businesses often will create company values, mission statements, or codes of ethics. They do this in order to establish a clear and authentic vision that will permeate across all areas of the organization. Now that we understand why culture is so important to a business, the question becomes how is culture related to content marketing? Content is simply the method that a company’s culture is expressed. Articles, videos, infographics, and data visualizations are all methods used to tell a brand’s story.